Local authorities link to offer joined-up services via CRM

Posted by MyCustomer in Technology on Thu, 07/12/2006 - 14:23

Local authorities in the UK are sharing CRM investments to drive cost-cutting, share customer data across authority
boundaries, and target local services jointly at citizens, CMC can exclusively report.

The uptake of CRM technologies across UK local authorities for Citizen Relationship Marketing continued apace
this week with the announcement that Surrey Heath District Council is the latest to deploy Lagan's CRM software and
intends to use the technology to support the Council's move towards shared service delivery with neighbouring authorities in the area, including the police a

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