Following recent studies suggesting that internet sales in Britain will top £7 billion, compared with £5.5 billion last year (Interactive Media in Retail Group), customer management specialist RightNow Technologies has offered advice to retailers about how they can help their customers have a relaxing online shopping experience and, as a result, encourage customer loyalty and ultimately profit.
Online shopping is perceived to be the least stressful way of completing the Christmas shopping, but in reality many sites are still not getting it right for their customers.
