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What do customers value most - Part one

Posted by MyCustomer in Marketing on Fri, 19/01/2007 - 10:25

Jennifer Kirkby

By Jennifer Kirkby, Business Analyst & Consulting Editor

Ask a consultant how to improve your ‘customer experience’ and words of wisdom will flow. Ask them what customers want and the answer may be less forthcoming. We all talk endlessly about providing customer value, but what exactly is that?

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16