Insurance firm More Th>n has announced a new initiative to provide customers with their own personal customer manager.
Responding to growing consumer frustration with call centres, the direct financial services arm of UK insurer Royal & SunAlliance is assigning its customers with a specific contact at the company together with their e-mail address and direct telephone number.
The service launches on 20 January following a successful pilot. More Th>n claims it is the first insurer to offer customers such a service free of charge.