Does your marketing plan measure up?

Posted by MyCustomer in on Mon, 19/02/2007 - 16:08

By Nicholas Watkis, Contract Marketing Service

A survey in late 2005 by the Chartered Institute of Marketing revealed that just 11 of the UK’s FTSE 100 companies have a marketer on the main board. If marketing encompasses all the 'business getting' activities of a company, it seems strange that as the main revenue getting activity it has no board representation alongside that of finance and operations in the majority of companies.

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