By Stuart Lauchlan, news and analysis editor
The battle royal between Richard Branson and Rupert Murdoch is bad news for viewers deprived of their weekly fix of '24' and 'Lost'. But it’s also an interesting exercise in customer management as the two media tycoons mount a PR battle to keep consumers on side.
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
