CRM: a C-level conflict

Photo of chess piecesBy Clare Dorrian, Graham Technology

There is a long-standing belief that a fundamental and insurmountable communication problem exists between the CEO and the CIO of an organisation, which can cause IT projects to fail and make it difficult to secure IT investment. Thousands of articles have been written, hundreds of studies undertaken, and millions of dollars of consultancy money squandered in an effort to address this so-called IT credibility gap.

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