![](/files/siftmedia-mycustomer_images/treasure_chest.jpg")
By Louise Druce, staff writer
Business theories based on Pareto’s law tell us that 80 percent of sales come from 20 percent of clients. So obvious practice would be to identify these big spenders and do everything in your power to keep them sweet. Of course, not all customers are equal, which is where key account management becomes invaluable.
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
