Web analytics is dead!

Posted by MyCustomer in Customer experience on Wed, 20/06/2007 - 10:45

photo of a gravestone

By Nick Sharp, WebTrends

It might seem strange to hear those words coming from the mouth of a vendor that’s been selling the benefits of web analytics for more than ten years, but we genuinely believe that web analytics as a standalone discipline is no longer relevant to today’s marketers.

Marketers have turned their focus away from examining the activity on their website to include the results they’re achieving in other areas

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