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Everybody's talking: How to harness word of mouth marketing

Posted by MyCustomer in Customer intelligence, Customer experience, Marketing, Technology on Thu, 14/06/2007 - 10:45

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By Neil Davey, editor

Word of mouth marketing and customer advocacy have got a lot of people talking in recent years. Studies by the likes of the London School of Economics have found that word of mouth advocacy is a statistically significant predictor of annual sales growth. And this has generated no little excitement in marketing departments around the globe.

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Customer strategy poll

What are your strategies for success in the credit crunch?
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We don't have a specific strategy
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