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Customer communities: A two-way street

Posted by MyCustomer in Social CRM on Mon, 25/06/2007 - 10:05

A two-way street width=80 hspace=

By Matt Henkes, staff writer

Companies are beginning to wake up to the fact that their customer base has a lot more to offer than just the ability to consume products and services. Customer communities are now being milked for ideas and feedback by a number of forward thinking firms who have found that the benefits are numerous.

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16