By Stuart Lauchlan, news and analysis editor
First the good news: NetSuite has finally filed for its much delayed IPO. Now the not so good news: the number of times that various media and Wall Street outlets chose to refer to the SaaS firm as "Larry Ellison’s NetSuite" or Ellison’s "other company".
It has to be said, from a purely factual perspective, they have a point.
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you've already a member and have forgotten your details click here for a reminder