![Professor Adrian Payne from Cranfield School of Management](/files/siftmedia-mycustomer_images/photos/adrian_payne01.jpg")
In previous interviews with MyCustomer.com, Professor Adrian Payne, director of the centre for CRM at the Cranfield School of Management, explored the strategic framework for CRM and the strategy development and value creation processes.
Interview: Professor Adrian Payne on the multi-channel integration process
Posted by MyCustomer in Customer experience, Marketing, Technology on Tue, 17/07/2007 - 15:51
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you've already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
