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Analysis: will the iPhone ring up success for CRM?

Posted by MyCustomer in Customer experience on Wed, 18/07/2007 - 17:15

The Apple iPhone is set to become the must-have accessory on both sides of the pond, but could it also be the must-have platform for CRM vendors?

By Stuart Lauchlan, news and analysis editor

With the iPhone flying off the shelves in the US, it was inevitably only a matter of time before CRM vendors started talking about providing business applications for what has been seen to date as an almost universally consum

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
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Focusing more on acquiring new business
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A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
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Total votes: 16