Bradford and Bingley cashes in on complaints

Posted by MyCustomer in Customer intelligence, Customer experience, Marketing, Technology on Tue, 31/07/2007 - 10:16

Bradford & Bingley has achieved improvements in its management of customer complaints and feedback since implementing CDC Respond, an enterprise complaint and feedback management software solution.

Bradford & Bingley’s group vision of ‘Building a Better Future’ contains a commitment to use customer complaints and feedback to drive improvements to the business and as evidence of the company’s ongoing commitment to the FSA’s ‘Treating Customers Fairly’ (TCF) guidelines.

The two companies developed the CHARMS2 (Complaints Handling and Resolution Management System) bas

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