There’s nothing new about segmentation – indeed, as a practice it has been utilised by firms for decades. But this familiarity doesn’t necessarily mean that businesses have been getting it right. Indeed, despite its long history, only a limited number of organisations are actually using segmentation to its strategic potential. The reasons for this are numerous. Certainly some confusion surrounds certain aspects of it, and for this reason it’s worth a brief recap.
The seven perils of segmentation
Posted by Neil Davey in Customer intelligence on Fri, 16/11/2007 - 12:19
Tweet
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site



