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Online lead generation and the marketing mix

Online lead generation is rapidly growing in popularity, with its use forecast to double over the next two years.

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16