The Starbucks experience – now what?

Posted by MyCustomer in Technology on Thu, 14/02/2008 - 10:04

Focus: Customer - By Lior Arussy









Over the past several months, Starbucks Coffee has released a slew of announcements highlighting the precarious situation of the once dominant purveyor of $4 lattés. During 2007, store traffic was essentially flat and Starbucks even witnessed the first quarterly decline in the US, since 2004.

The company’s CEO was ousted and replaced by founder and chairman, Howard Shultz.

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