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Customer analytics: How to get peak performance from your analysts

Customer database analysis is nothing new. In fact, it has been done for 25 years or more - but the surprise is how often companies struggle to get the best out of their data and their analysis teams.

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16