The five barriers to measuring customer experience

Posted by MyCustomer in Technology on Fri, 07/03/2008 - 12:28

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Customer experience isn’t just about giving customers a good time. It’s about understanding just how good a time (or not) you are giving – and making adjustments. Customer experience is a leading KPI for the customer-centred organisation, and if it is to have its rightful place in your company it must precede and even supersede operational command and control metrics.

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