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Engaging with integrated marketing

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Marketing is no longer about persuasion - it’s about service. Forget messaging and start listening. If you have really grasped this turnaround in customer engagement you have an advantage, because you are in the minority. But if you are one of the few then you will know that the internet is a major catalyst in this seismic change.

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16