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Gartner CRM Summit 2008 report

Customer experience dominated proceedings at the Gartner CRM Summit - and attendees were told that technology innovation has a big part to play.

By Neil Davey, editor

The Gartner Customer Relationship Management Summit 2008 saw a series of speakers emphasise the role of technological innovation in improving customer experience.

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16