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Going green isn’t black and white

Posted by MyCustomer in on Mon, 07/07/2008 - 07:54

Rushing blindly into pushing a green brand, service or product to all consumers can potentially damage brand perception. Jill Brittlebank explores how to approach the different shades of green in your customer base.

Green strategy

By Jill Brittlebank, Acxiom Information Products

How many times have you heard the words 'CSR', 'green' and 'carbon neutral' in the last six months?

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16