Blogging may have become en vogue in the retail environment but Verity Gough argues that businesses need to ensure they have something worth saying before jumping on the bandwagon.
By Verity Gough, staff writer
The humble blog has quickly become part of the tech zeitgeist, rooting itself firmly in the modern marketing mix. Yet, while they are a great way to wax lyrical about the issues affecting an organisation, they can offer so much more.
