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The clue is in the title - somewhere

Posted by MyCustomer in Marketing on Mon, 12/05/2008 - 07:29

Gone are the days when you could rely on a person’s job title to tell you what they do. Matt Henkes looks at some of the newfangled labels adorning business cards today, and asks what on earth they actually mean.

By Matt Henkes, staff writer

The role of the customer in modern business is constantly shifting.

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16