a Sift Media publication

Next best action: Marketing's best kept secret?

Next best action marketing provides an alternative to the traditional push marketing strategy that has grown tiresome to the modern consumer. So why aren't more firms rolling out next best action marketing strategies?

Secret

By Neil Davey, editor

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16