Forward-thinking businesses understand that technology can add value to the customer experience. In particular, social software such as blogs and wikis has enabled customers to enjoy closer interaction with companies than ever before. As organisations look to open up communication channels to the customer, Kathleen Reidy of The 451 Group examines how firms are meeting their social software needs – from the most popular vendors, to open source, to in-house developments.
The new social order: Trends and opportunities in social software
Posted by MyCustomer in Social CRM on Fri, 30/05/2008 - 09:53
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