a Sift Media publication

Transpromo: A new way to communicate with customers

Roger Christiansen provides an introduction to the a business to consumer direct marketing strategy that is growing in popularity - transpromo.

Envelope

By Roger Christiansen, InfoPrint Solutions

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16