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Next best action marketing interview: Annette Mitchell, Orange

Posted by MyCustomer in Customer experience on Fri, 13/06/2008 - 10:28

Architect of O2's much lauded next best action (NBA) marketing strategy and now responsible for implementing it at Orange, few people have as much practical knowledge of rolling out NBA as Annette Mitchell.

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16