Six tips for mobile CRM success

Mobile CRM is rapidly becoming a must-have for field sales and service organisations as they realise the ROI that can be achieved by enabling personnel to manage routine tasks and real-time reporting ‘in the field’. But with a growing number of mobile CRM solutions available, companies can be left confused. Christian Wettre explains how you can ensure that your mobile CRM project is successful and simple for the mobile users and the IT administrators.

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