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'Getting down' with Gen Y: 10 ways marketers can connect with millennials

Posted by MyCustomer in Technology on Fri, 11/07/2008 - 13:23

Generation Y represents an important demographic for marketers, yet with a sceptical view of the world they can be a difficult group to market to successfully. Nick Johnson outlines how your marketing can make an impression on the millennials.

Generation Y

By Nick Johnson, Evo Reserch

They are the 'me' generation.

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