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Avoiding commodity hell: How to provide value in a world of abundance

Posted by MyCustomer in Customer intelligence, Marketing, Technology on Fri, 25/07/2008 - 07:48

Customers are consuming products and services more rapidly than at any time in our history and many markets have become commoditised. Daniel Pink explains the two strategies that exist to ensure that companies, products and services are still appealing to consumers.

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16