a Sift Media publication

Is chat ready for the mainstream of customer engagement?

Interacting with customers on a real-time basis through online chat is being acknowledged as a powerful customer management weapon. But is it ready for the mainstream?

Chat

By Stuart Lauchlan, news and analysis editor

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16