The 50-plus consumer provides marketers with both huge opportunities and challenges. The demographic is affluent, continues to grow and has influence far wider than its own generation. But there is also a lack of understanding of the group.
Engaging with the over-50s: It's about lifestyle not age!
Posted by MyCustomer in on Fri, 18/07/2008 - 08:39
To read the rest of the article you'll need to log in below
If you've forgotten your details click here for a reminder
If you haven't got an account, it only takes a minute to set one up,
click here to register
- 4959 reads
- login or register to post comments
- Add to a social bookmarking site