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Influencer marketing: Effective or defective? (Part two)

In the first part of this special report into influencer marketing, Neil Davey explored the history and controversy surrounding the practice.

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16