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Beware key account management calamities

Posted by MyCustomer in Technology on Fri, 05/09/2008 - 08:24

Key account management (KAM) may be common practice, but whilst it is claimed that there are over 150,000 people in the UK with the title 'key account manager', a lot fewer than this have a solid grasp of the real issues surrounding KAM. So what are the most common KAM mistakes - and how can they be avoided?

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