Sales through service: The start of social business

Posted by MyCustomer in Social CRM on Thu, 28/08/2008 - 15:32

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'Sales through service' is a simple concept, and one that is becoming increasingly popular as organisations look to drive their contact centres into profit centres. But sales through service requires a lot of hard work to get it right. Jennifer Kirkby explains what it is, why it's important - and how it can be implemented successfully.

By Jennifer Kirkby, consulting editor

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