Focus groups and market research have traditionally provided valuable insight for firms looking to improve their operations and products. But online communities are now proving another popular source. However, there are pitfalls to avoid for those looking to tap into this new source of customer insight.
Online communities: Enjoy the insight but avoid the pitfalls
Posted by MyCustomer in Technology on Fri, 10/10/2008 - 16:07
To read the rest of the article you'll need to log in below
If you've forgotten your details click here for a reminder
If you haven't got an account, it only takes a minute to set one up,
click here to register
- 2698 reads
- login or register to post comments
- Add to a social bookmarking site

