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Oracle OpenWorld: Socialising with CRM

It's good to talk, as BT once noted. Oracle wants to get CRM talking, add to a major discontinuity in customer relationships and give Anthony Lye back his street cred with teenagers.

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16