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Insider information: Embracing user generated content

Posted by MyCustomer in Social CRM on Mon, 13/10/2008 - 11:00

We’re told it’s good to talk and the advent of Web 2.0 means we’re doing it a whole lot more. So why not use it to get to the heart of your company, not just your customers? Louise Druce explores how firms are using user generated content to their benefit.

By Louise Druce, features editor

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16