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If you know all the marketing answers, why are you asking the question?

When it comes to finding answers to marketing problems, there is rarely only one solution and so views and ideas are often sought from outside the business from specialist consultants. Nicholas Watkis shares his thoughts on the issues relating to consultancy assistance.

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16