In today’s high-choice marketplace, a superior customer experience is absolutely critical to ensuring a company’s long-term growth, brand strength and shareholder value.
In fact, a great customer experience is more than a business imperative: it’s now the single strongest competitive differentiator, with the ability to elevate a successful company head and shoulders above the others.
In his new book 'Eight to Great, Eight Steps to Delivering an Exceptional Customer Experience', Greg Gianforte, CEO and founder RightNow, explains how to deliver experiences that transform consumers into life-long customers. It outlines eight steps any company can take to create world-class customer experiences. These steps are based on the proven best practices of leaders across many industries. It also sets forth a programme of action that is as practical and straightforward as it is effective.
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About the author
Greg Gianforte, CEO and Founder of RightNow Technologies, a leading provider of customer relationship management software.
For more information please visit www.rightnow.com