Despite often being perceived as a bit of a black art, ethnography can provide unparalleled insight into any given experience from your customers’ point of view. So what is it and how is it different from 'normal' research?
What is ethnography and how does it aid customer understanding?
Posted by MyCustomer in Customer experience on Mon, 20/10/2008 - 08:47
To read the rest of the article you'll need to log in below
If you've forgotten your details click here for a reminder
If you haven't got an account, it only takes a minute to set one up,
click here to register
- 5524 reads
- login or register to post comments
- Add to a social bookmarking site