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What does market insight look like?

You’re more likely to find market insight if you know what you’re looking for in the first place! As such Dr Brian Smith and Dr Paul Raspin outline how to find insight and separate it from routine, functional knowledge.

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16