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BT ramps up SaaS ambitions

Posted by MyCustomer in on Tue, 28/10/2008 - 10:30

It has signed up with the likes of NetSuite and Salesforce.com to resell CRM offerings, and has acquired Ribbit, and now BT is looking to create a full-blown software as a service practice. Can BT's grand ambitions bring it SaaS success?

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
81%
We don't have a specific strategy
6%
Total votes: 16