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How segmentation is improving service in the public sector

Posted by MyCustomer in Customer intelligence on Fri, 21/11/2008 - 16:31

The public sector hasn't embraced segmentation in the same way as the corporate arena, and it has often been criticised for applying a one-size-fits-all approach to service provision. So how is the sector progressing and what does the future hold for segmentation in the field?

Segmentation

By Neil Davey, editor

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Customer strategy poll

What are your strategies for success in the credit crunch?
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