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Software Satisfaction Q&A: Sapphire Systems

Posted by MyCustomer in on Thu, 20/11/2008 - 09:47

Following Sapphire Systems success at the recent Software Satisfaction Awards, sales and marketing director David Singh shares the secrets to providing customer satisfaction.

Software Satisfaction Awards 2008

By Neil Davey, editor

With some 20 years’ experience of delivering business applications, Sapphire Systems was one of the elder statesmen at the recent Software Satisfaction Awards (SSA).

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
82%
We don't have a specific strategy
6%
Total votes: 17