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Harrah's takes gamble on Force.com

Platform as a service is gaining traction, with Harrah's Entertainment the latest convert to the cause, courtesy of Salesforce.com. In the wake of robust results, CEO Marc Benioff cites Force.com and the platform as a service pitch as one of the key differentiators for the firm.

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Customer strategy poll

What are your strategies for success in the credit crunch?
Concentrating on existing customer retention
6%
Focusing more on acquiring new business
6%
A mixture of customer retention and new business acquisition
82%
We don't have a specific strategy
6%
Total votes: 17