Customer relationship management is too strategically important for enterprises to abandon projects in the recession, says Gartner. As the recession deepens, however, enterprises are looking to drive greater efficiency and lower the costs of their CRM projects.
Those are just some of the findings of a new Gartner CRM survey among European businesses.
More than three quarters of respondents to the analysts' survey said they are planning to enhance their investments in CRM initiatives in 2009, despite the deepening recession, which is proving more serious than many people anticipated.
