Innovation is a major characteristic of successful companies, but where should firms start? - with the customer, according to the chairman and CEO of food giant H.J.Heinz.
Heinz is arguably the most global of all US-based food companies and knows all about innovation, constantly keeping its brand in the consumer eye throughout the decades. It's even evident in its slogan: "Serving up quality, taste, convenience and innovation like no other food company on Earth".